| Organic Product Formulation |
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MARKETING FOR SUSTAINABILITY
Without sustainability, conservation efforts can easily go to waste. During the first years of the project, the emphasis was given to building awareness, to seed propagation and capacity building. The final phase is now in process and is geared towards the production of environmentally sound products, including fair trade organic food products, herbal and handcrafted goods to create village based businesses for rural men and women. Whole grains are traditionally an important source of nutrition for human populations. Although Anatolia is the genetic source of several varieties of wheat and other crops, valuable grains such as barley, oats and rye are fed mostly to animals. Once abundant wheat diversity is reduced to high yielding species and consumed mainly as bulgur or refined flour products. Beti Minkin, Project Director and Anatolia Foundation President, is educating the public about the value of consuming whole grains with workshops, cooking classes and media communications. With years of experience in the marketing of organic products, she is busy setting up the production and marketing chain for a whole grain based product line for the Turkish and international markets. Some of the organically certified products in the works are: Emmer: whole, cracked and flour. Red Wheat: whole and flour. Barley: whole and flour. Herbals: healing salve and extracts. Anatolia Foundation is also supporting the efforts of the project farmers to create an Organic Farmer’s Cooperative. This involves the construction of storage and packaging facilities. ''Your Generosity is Key to the Success of our Projects''
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